When was the last time you bought a CD? Come to think of it, when was the last time you plugged an iPod into your computer and synced music from iTunes?
That’s what I thought.
The fact that HERE may be for sale (publicly, which is somewhat unusual in the world of acquisitions) and that it languishes is really no surprise. (“Reviewing strategic options” is a vaguebooking/subtweeting way of saying “Make us an offer.”) HERE is the CD of navigation. Many years ago, I supported a customer that did a lot of multi-modal transportation analysis. In the pre-OSM world, you had TIGER and a handful of commercial data providers. (Remember ETAK?) This was around the time that in-vehicle navigation was becoming commonplace in personal vehicles. The data in those systems, NavTech, was highly sought after but unavailable in standard GIS formats at the time. After a while, NavTech entered the GIS data realm, and its US product became the flagship commercial data set in the HSIP Gold database; a status it holds to this day. In some government circles, users clamored to get NavTech/Navteq/HERE data for their analysis. The rest of the world, however, has moved on.